This study benchmarks the prices of the fixed and mobile services offered to residential customers (all prices mentioned are those at the end of 2021).

In order to help consumers, the BIPT uses the example of ten “households”, ten types of users whose needs have been chosen in a varied and differentiated manner.

“Mobile-oriented” profiles

Liesbeth

Liesbeth

Basic mobile

Liesbeth has little use for her mobile telephone.
She is looking for a subscription covering basic needs (60 call minutes and 0.5 GB data).

Mila

Mila

Moderate mobile

Mila wants a mobile subscription allowing her to reasonably do anything without worrying.
She needs at least 120 call minutes and 5 GB data.

Mayssa

Mayssa

 

High mobile

Mayssa uses her smartphone for everything.
She needs 10 GB data and 300 call minutes a month

Bloeme

Bloeme

 

Intensive mobile

Bloeme is an influencer, her smartphone is her work tool.
She needs at least 20 GB data and unlimited calls

“Fixed-oriented” profiles

Niels

Niels

Single without mobile 

Niels is a single dad who needs TV and Internet access.
His mobile fees are covered by his employer.

Anna and Gabrielle

Anna-Gabrielle

 

Couple without mobile 

Anna and Gabrielle’s mobile fees are also covered by their employers.
At home, they can manage all their other needs through an Internet access (“cord-cutters”).

Emma

Emma

Studente met mobiel

The telecom priority of this student is to have a cheap fixed and mobile connectivity
However, TV is not necessary.

Nadine and Jonas

Nadine-Jonas

Couple with limited needs

Nadine and Jonas do not use telecoms a lot.
They only need Internet and mobile solutions with low volumes.

Arthur, Els, Nelle and Lucas

Arthur-Els-Nelle-Lucas

Family with moderate needs

This family wants everything: Internet, mobile, TV and fixed telephony.
However, its usage in terms of volume will remain moderate.

Bert, Izza, Pablo and Thalia

​​Izza-Benoit-Pablo-Thalia

Family with high needs

This family absolutely wants Internet and mobile with high usage volumes.

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