This study benchmarks the prices of the fixed and mobile services offered to residential customers (all prices mentioned are those of 1 September 2022).

In order to help consumers, the BIPT uses the example of ten “households”, ten types of users whose needs have been chosen in a varied and differentiated manner.

“Mobile-oriented” profiles

Liesbeth

Liesbeth

Basic mobile

Liesbeth makes little use of her mobile phone.
She is looking for a subscription covering basic monthly needs (60 call minutes and 0.5 GB data).

Mila

Mila

Moderate mobile

Mila wants a mobile subscription allowing her to reasonably do anything without worrying.
She needs at least 120 call minutes and 5 GB data.

Mayssa

Mayssa

 

High mobile

Mayssa uses her smartphone for everything.
She needs 10 GB data and 300 call minutes a month

Bloeme

Bloeme

 

Intensive mobile

Bloeme is an influencer, her smartphone is her work tool.
She needs at least 20 GB data and unlimited calls

“Fixed-oriented” profiles

Niels

Niels

Single without mobile 

Niels is a single dad who needs TV and Internet access.
His mobile fees are covered by his employer.

Anna and Gabrielle

Anna-Gabrielle

 

Couple without mobile 

Anna and Gabrielle’s mobile fees are also covered by their employers.
At home, they can manage all their other needs through an Internet access (“cord-cutters”).

Emma

Emma

Student with mobiel

The telecom priority of this student is to have a cheap fixed and mobile connectivity
However, TV is not necessary.

Nadine and Jonas

Nadine-Jonas

Couple with limited needs

Nadine and Jonas are not big telecom users.
They only need Internet and mobile solutions with low volumes.

Arthur, Els, Nelle and Lucas

Arthur-Els-Nelle-Lucas

Family with moderate needs

This family wants everything: Internet, mobile, TV and fixed telephony.
However, its usage in terms of volume will remain moderate.

Bert, Izza, Pablo and Thalia

​​Izza-Benoit-Pablo-Thalia

Family with high needs

This family absolutely wants Internet access, TV with a decoder and mobile with high usage volumes.

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